Why We Acquired Vitabox

The online shopping landscape is incredibly complex, and there are an overwhelming amount of options available to consumers who increasingly expect a seamless, digital experience. With all these choices, it can still be challenging to find the right products at the right price – especially in today’s supply-constrained environment. 

Meanwhile, brands of all sizes have to navigate the complexities of selling their products in all the online marketplaces where consumers shop. Managing the varying marketplace requirements for things like bagging and labeling products, responding to customers quickly, monitoring account health, and creating shipment plans for each marketplace can be difficult, especially for small companies. This challenge can lead brands to limit their distribution channels and miss out on sales opportunities. 

Meet Vitabox

Vitabox, founded in 2019 by Wilbur Labs to make shopping for everyday essentials more convenient and rewarding, sources thousands of the highest quality products from top brands, leverages technology to sell at the lowest possible price, and offers customers a robust loyalty-based rewards program. The company ships over one million orders annually through, Amazon, Walmart, Wish, eBay, and Kroger marketplaces with a 99% customer satisfaction rating.

Once Wilbur Labs invested in Cincy Brands, we became excited about the potential of acquiring Vitabox because of their value proposition and the synergies between our companies. We saw tremendous growth potential as a result of Vitabox’s world-class team, marketplace solutions, and fulfillment capabilities. Vitabox solves real consumer pain points by delivering everyday essentials at unbeatable prices wherever they shop online. The company also addresses critical pain points for its brand partners by purchasing, distributing, and managing products on all major marketplaces – reducing operational complexity and internal headcount needed to manage the marketplaces.

What to Expect

We are excited to work with the outstanding team at Vitabox to help scale operations and reach even more consumers together. We are also seeking to expand Vitabox’s online distribution partnerships with world class brands to help them simplify the way they go-to-market online. Cincy Brands will provide domain expertise and capital investment to help Vitabox reach the next level. 

We are equally as excited about the benefits that Vitabox will bring to Cincy Brands. The innovative technology and fulfillment infrastructure of Vitabox will be foundational to the scaled operating platform we are developing to accelerate the growth of our portfolio of acquired brands. Warehousing, order fulfillment, and marketplace management are often the main pain points for the brands we are acquiring. Vitabox’s infrastructure provides a seamless platform to integrate operations and accelerate growth immediately.

Over the months ahead, we’ll continue to acquire more brands and invest in the growth of our owned brands. We’re excited to share more about our progress in building a world-class company of better-for-you brands. Please reach out if you own a brand and are interested in learning more about how a sale to Cincy Brands or a partnership with Vitabox could benefit you.

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