Acquisition focus

Cincy Brands is building a scaled portfolio of high potential brands that have demonstrated consumer demand across at least two of three channels: direct-to-consumer, ecommerce marketplaces, or traditional retail. We are seeking brands in the better-for-you space that enable consumers to live healthier, happier lifestyles.
A dog laying in front of a couch.
Mother and baby on a countertop.
A wall of photos in a home.
lotion bottle icon for beauty care.
Beauty Care
Baby icon.
Baby Care
Puppy icon for pet care.
Pet Care
Pill bottle icon.
Health Care
House icon for home care.
Home Care
Sound like you?

Category focus

We are actively looking for amazing brands in the beauty, baby, pet, health, and home care categories.

Acquisition criteria

Customer focus

Better-for-you brands in beauty care, personal care, baby care, pet care, health care, and home care
Well-branded, proprietary consumable products
4-star average product rating or greater
Defensible position in the market
Not a fad product
Minimal regulatory risk

Financial focus

Revenue of $0.5 to $10 million
EBITDA of $0.1 - $2 million
Track record of top and bottom-line growth
A strong free cash flow profile
Price points and unit economics that work in direct-to-consumer and Amazon channels

Business focus

Traction in at least two of three channels: Direct-to-consumer, marketplaces (Amazon), and brick and mortar
Founder or owner-operated
20% or more of revenue from channels other than Amazon
Products with repeatable customers
3 years sales history

Interested in selling your brand?

Reach out and let’s start a conversation.
Contact us
Lotion smeared on a surface.
Lotion bottle with lotion smeared on surface.
Baby sleeping in swaddle.
A dropper bottle of serum in a hands.